Colors
Primary Colors
Heavenly White
HEX: #FFFFFF
RGB: (255, 255, 255)
Blacker Than Black
HEX: #000000
RGB: (0, 0, 0)
Supervillanos Blue
HEX: #0000C4
RGB: (0, 0, 196)
Secondary Colors
Banana Yellow
HEX: #FED502
RGB: (254, 213, 2)
Old Ferrari Red
HEX: #CC0000
RGB: (204, 0, 0)
Dizzy Hulk Green
HEX: #019329
RGB: (1, 147, 41)
Typography
Headlines and Titles
Exo
- Bold 800, 5vw
This is an on-brand main headline.
Exo
- Bold 800, 4vw
This is a good-looking secondary header.
Exo
- Semi Bold 700, 2vw
This is a less striking, but still very important headline. Like the next title.
Paragraphs and Regular Text
Open Sans
- Normal 300, 1.22vw
The Open Sans font family is our go-to element for any written communication. It works to maintain consistency, and provide clarity to our message thanks to its neutral, yet friendly appearance, and its excellent legibility.
Open Sans
- Normal 400, 1.22vw
We use it in all forms of text, headlines, sub-headlines, and interactions between our brand and the user. Of course, with some guidelines that help us provide that clarity and consistency that we mentioned before being the most important: grammar — please, write well.